Challenge
Jatan is a 3 day event to celebrate the spirit of the city’s youth. It comprises of a grand youth rally, competitions and many more activities. The brief was to create branding for the entire event; right from the identity to the design collateral like hoardings, backdrops and banners. The scope of work also included social media and digital marketing.
Approach
The brand identity was a riot of colours to do justice to the exuberance of youth. The name Jatan was smartly used in Devnagri and elements were added to it to create a happy figure celebrating the festival. The main motive of this festival and correspondingly the branding was to preserve and exhibit the innovations and art forms which today's generation has carried forward so well. The brand communication had to simultaneously convey these emotions.
Result
The festival received tremendous response and the vibrant branding was lauded as it was perfectly in sync with the energy of the festival.
Digital Marketing
The event was made visible to all across different digital media thus proving to be a vital cog in the overall advertising of the event.
Social Media
A Facebook page was created for Jatan keeping in mind the young TG and it was very well received. Real-time updates were posted on social media to keep the virtual audience adrift with the events that were unfolding.
Visual communication
The entire event was a huge success and the visual communication done through merchandising and other design collaterals was a major contributor.
