Creative communication
EDGE Work
Communication shaped across strategy, design and production.
Outcome
A clearer, more consistent brand experience.
Project lens
Selected partnership
Category
Creative communication
Scope
Integrated communication
01 / Project overview
The communication challenge
02 / EDGE approach
A connected creative and production response
03 / Outcome
A visible result shaped through clarity and consistency.
04 / Main creative system
Designing the city story before it entered the space.
The principal environmental artworks show how civic initiatives, data, bilingual content, and Pune's visual character were composed into one connected visitor experience.
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